Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value
نویسندگان
چکیده
منابع مشابه
The value of reputation.
Reputation plays a central role in human societies. Empirical and theoretical work indicates that a good reputation is valuable in that it increases one's expected payoff in the future. Here, we explore a game that couples a repeated Prisoner's Dilemma (PD), in which participants can earn and can benefit from a good reputation, with a market in which reputation can be bought and sold. This game...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2014
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2014.04.017